Skip to main content

About

Developed as part of the WPP Open programme, the WPP Open Design System (or WPP DS, for short) provides a cohesive system to design and build outstanding digital applications.

Using it enables you to build digital products that share the same underlying principles as other products served under the WPP Open OS platform, creating a common user experience and unified ecosystem.

Read on to learn more about design systems, WPP DS's benefits, and the resources we provide to make your job easier.

Instructional image

What is a design system?​

A design system is a set of reusable assets and design standards – design and web components, patterns, and guidelines that streamline decisions and enhances quality across design and development, allowing you to focus on solving the core business challenges.

A design system acts as the connective tissue that holds together your entire platform.
― Drew Bridewell, Invision

What can you gain from WPP DS?​

Speed
Reusable, brandable components that standardise the elemental building blocks to help teams design and build apps faster.
Quality
Unified design and interactions that help set and scale a high-calibre baseline experience for all app users.
Alignment
By sharing interaction patterns and visual elements, apps can promote a seamless experience across the WPP Open OS.

Getting started​

Along with a cohesive set of foundational design tokens, framework-agnostic web components, patterns, and data visualization guidelines, the WPP DS provides comprehensive documentation to help you get up and running as quickly as possible.

Follow the links below to get relevant resources to design and develop with the WPP DS, and see how you can brand your product as a standalone solution or an integral part of the Open OS.

Designers
Developers

Support​

We're here to provide you with all the help and support you need when working with the Open OS. If you have any issues or questions, don't hesitate to reach out at [email protected].